2016
Sainsbury’s Tu branded partnership
Client: Sainsburys Tu
Role: Art Director
Agency: Bauer Media
Supermarket fashion carried a stubborn perception problem, dismissed as an afterthought rather than something stylish or on-trend. I art directed fashion shoots for Sainsbury's Tu in Grazia partnership campaigns, building a consistent visual case that supermarket style could hold its own against any high street name. Within that, the partnership stretched into special executions beyond standard editorial, including an 8-page roll-fold advertorial on heavier, premium paper stock and an accompanying video lookbook, both shot on location in central London. The relationship ran for two years and was renewed on the strength of its results and impact.
VIEW MORE