Photographer
2024
On x Net-a-Porter editorial
Client: Adrienne Adhami
Role: Photographer
Adrienne Adhami brought me in directly to shoot and art direct the imagery for her paid partnership promoting On's running collection on Net-a-Porter, with the work featured across both her social channels and Net-a-Porter's editorial section. Working to Adrienne's own brand and audience, I built a visual approach that read as editorial fashion photography first and product placement second — imagery strong enough to sit naturally within Net-a-Porter's own editorial pages rather than looking like inserted advertising.
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