2026
Oakland Park
Setting a wild new standard rebrand
Client: Oakland Park
Role: Creative Director - Brand
Oakland Park had no brand capable of speaking with authority to both sides of its business — the supplier network of estates, stalkers, and gamekeepers who source its product, and the wholesale trade of restaurants, caterers, and hotels who buy it. As the business entered phase one of a transformation scaling its wild meat processing plant, I led a full rebrand under the line "Setting a wild new standard," rolling the new identity across web, transport, advertising, and uniforms to give the business one credible voice across its entire supply chain. The brand is now live, and the next phase, a social strategy built around two cinematic brand films and a reactive, educational content stream is shooting October 2026.
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