2019
&Juliet Smash Hits special edition magazine
Client: Dewynters
Role: Art Director
Agency: Bauer Media
Bauer Media needed a way to mark &Juliet's West End debut that felt like an event, not an ad so they revived Smash Hits for one day only.
As Art Director, I built the design around the original title's 90s energy; clashing fonts, bold colour, maximalist layout and folded in &Juliet's own brand palette so the tribute felt current rather than nostalgic pastiche. Distributed hand-to-hand at major London Underground stations, the one-off issue struck a nerve beyond its print run: fans of the original publication started asking to buy copies on social media.
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