2025
‘Inside Budapest’ Branded Content campaign
Client: Hungary Tourism | CNBC
Role: Creative Lead
Agency: NBCUniversal
Visit Hungary needed Budapest to feel lived-in, not brochured — a city audiences could trust locals to show them, not a tourist board. As Design Director and Photographer on this CNBC × Visit Hungary series, I set the visual and strategic direction across editorial and social, shooting stills across the city myself to keep the photography as authentic as the storytelling it sat alongside. As Social Creative, I built a dual-stream strategy to carry that authenticity at different speeds: agile, trend-led content reacting in real time, and longer narrative edits giving the campaign's cultural storytelling room to breathe. That approach held attention where branded content usually loses it, the 5-minute narrative film held a 50% completion rate.
Campaign article
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