Art Direction
2026
The Music is Black Festival
Client: Eastbank | V&A
Role: Art Director
Agency: Spark
Eastbank needed a festival identity for its launch partnership with V&A East's opening exhibition, The Music Is Black — but Eastbank isn't consumer-facing, and its identity has to work across every brand within the wider site, not just this one event. Working with CSO Cat Wiles, I art directed a toolkit built to flex rather than compete: a system for how festival lock-ups sit alongside both the exhibition's own branding and Eastbank's logo. Delivered as a reusable comms toolkit, it covers the festival this year and is built to carry future editions.
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