2019
Las Vegas branded content campaign
Client: British Airways
Role: Creative Lead & Photographer
Agency: Bauer Media
Grazia's readers needed a reason to see Las Vegas beyond the strip — somewhere print advertising alone couldn't take them. I creatively led the team behind a campaign connecting the two: QR codes in print driving readers to a dedicated video and creative hub on Grazia's site, featuring three films, destination content, and a competition mechanic built to convert interest into bookings. I shaped the user journey end to end and shot the photography myself for a four-page heavy-stock centrepiece, keeping every image on-brand for Grazia while giving Vegas room to feel aspirational rather than generic.
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