2017
Walking in her shoes
Client: Adidas
Role: Creative Lead
Agency: Bauer Media
Adidas wanted to sell product through style content without it reading as an ad, a hard needle to thread in branded content at the time. I led the creative concept, art direction, and set design for "Walking In Her Shoes," a shoppable video and article series talking to six women, including Maya Jama, about what style meant to them, and designed the UI for the shoppable elements woven directly into the interactive video. Viewers could move from watching to buying without leaving the story, a format that was a media first for branded content at the time. The series exceeded Adidas's KPIs.
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